Sales

Why Sales and Marketing MUST Align

June 9, 2018

A marketer works hard to generate leads for her sales team. She optimizes conversion opportunities across her company’s website, delivers email campaigns, builds landing pages and delivers valuable gated content. Her work generates a steady stream of leads, which she immediately passes along to the sales team. Because, after all, more leads is better, right? […]

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Successful Inside Sales Team

April 4, 2018

#1. Define the role of your inside sales team. When considering building or adding onto your inside sales team, defining their role will guide every decision you make, including who to hire, how to compensate, and how much training and supervision will be needed. Ask yourself: Is your inside sales team going to take just […]

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Simple Process Guaranteed to Increase Sales

March 4, 2018

An increase to sales is likely to be realized quickly once these few, simple additions and adjustments to the selling process are implemented. The additions and adjustments are elements of a process, not a procedure. Consequently, any of the elements identified may be addressed and implemented without having to wait for another element to complete. […]

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