Monday, 11 Nov 2019

Signs Your Business Needs Digital Marketing

Online marketing can mean the difference. Difference between success and failure, between the top and the bottom, between money and well, lack of it. If you are not convinced hearing it from me then listen to the experts. According to Hubspot, the digital marketing industry is set to hit $120 billion by 2021. So, a lot of people think otherwise.

Digital marketing is the core of marketing now. It’s the best way to get your product or services out there, the best way to put your company on the map. Not having any sort of digital marketing can hurt your company. If you are still a small organisation then the effect of it is less, but as it grows the signs that you need digital marketing can be found everywhere.

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Lack of growth

The first sign you will see that you need digital marketing is that your growth starts hurting. Your company will reach a period of stagnation and anything you try will not help it.

 A study shows that 62% of people you Google for their queries while only 21% even talk to your marketing representative. If you do your marketing bit right, regardless of the size of your business or the location you are based in, people will always find you.

New competition in the market

New competition can screw your business over. They leech your customers and cut your revenue and it can confound you. They have a similar product, the same business strategy but have better revenue and market share. All this simply due to better digital marketing. They get to their, and your, customers better and this can have a lasting effect on your business.

Lack of time and resources

If your employees are knee deep in work and you have little to no resource to complete your day to day task, then your marketing can take a hit. You and your employees are focusing on gaining customers and getting your product out, digital marketing agencies or even an in-house digital marketing expert can help you gain an edge.

Coping up with the digital revolution

The digital revolution has taken the world of business by the storm and it is important to keep up with it. Digitizing everything has led to a change in the very way we do business. Not following the brigade can result in your company being left in the dust.

Not being able to cope with the digital revolution is a sure-fire sign that your company needs digital marketing. Everything is online and everybody searches online so it becomes imperative that your business gets on the bandwagon and ride it to the end.

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